(For the record, during my decades as an architecture writer, which overlapped with Hagberg’s, no New York Times editor was ever nonchalant about reporters accepting free travel.) She was dead, but that didn’t matter to me.” And so, in difficult situations, Hagberg found herself asking, “What would Aline do?” (Courtesy Princeton University Press) Someone whose practices I could copy and someone whose methods I could adopt. “But,” she writes, “I had another mentor. And so, “There I was, in Miami, on a free trip sponsored by someone related to Art Basel Miami Beach, while getting a free massage from another PR company.” Hagberg had no one to turn to for ethical advice, because her colleagues were also her competitors. ![]() “Even the Times understood that freelancers needed to get access to stories somehow,” she writes. She describes her own early days as an architecture writer as a free-for-all in which editors turned a blind eye to her acceptance of largesse from publicists. ![]() ![]() Yet Hagberg herself isn’t particularly shocked. “I hope that my readers are somewhat shocked to see how intimate this supposedly neutral journalist was with her subject,” writes Eva Hagberg in her new book, When Eero Met His Match: Aline Louchheim Saarinen and the Making of an Architect, published this month by Princeton University Press.
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